They forget that advertising is persuasion, and persuasion is not a science, but an art. And unfortunately, they talk the best game.
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"There are a lot of great technicians in advertising. "If it doesn't sell, it isn't creative." - David Ogilvy "Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems." - Rei Inamoto It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place." - Luke Sullivan to put the very heart throbs of a business into type, paper and ink." - Leo Burnett "Advertising is the ability to sense, interpret. I doubt if more than one campaign in a hundred contains a big idea." - David Ogilvy Unless your advertising contains a big idea, it will pass like a ship in the night. "It takes a big idea to attract the attention of consumers and get them to buy your product. "You have to be daring and make something that doesn’t look like anybody else." - Lee Clow “Think like a wise man but communicate in the language of the people” – William Butler Yeats "If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think." - David Ogilvy "On the average, five times as many people read the headlines as read the body copy." - David Ogilvy "An ad is finished only when you no longer can find a single element to remove." - Robert Fleege “Don’t tell me how good you make it tell me how good it makes me when I use it.” - Leo Burnett Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?" - Rosser Reeves
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Your future depends on it, your family's future depends on it, other people's families depend on it. "Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. "A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy "What you say in advertising is more important than how you say it." - David Ogilvy "What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy If you tell lies about a product, you will be found out." - David Ogilvy "Never write an advertisement which you wouldn't want your own family to read. What matters is what the consumer believes." - Seth Godin When that happens, all that the good advertising will do is put you out of business faster." - Jerry Della Femina "There is a great deal of advertising that is much better than the product. "The most powerful element in advertising is the truth." - Bill Bernbach "I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death." - Leo Burnett "Telling lies does not work in advertising." - Tim Bell "The worst thing for a brand is to have a kind of false part of who they are exposed out there." - Lee Clow "The advertisement is the most truthful part of a newspaper." - Thomas Jefferson "The more informative your advertising, the more persuasive it will be." - David Ogilvy "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" - Leo Burnett "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself." - Leo Burnett Great marketing makes the customer feel smart.” – Joe Chernov
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“Good marketing makes the company look smart. So, I promise, you won't waste your time reading the whole list. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. Many great people have given us incredible insight on marketing, advertising, creativity and motivation.